Bondi Beach, home to some of the worlds greatest surfers, became home to a new surfing phenomenon when Towel Surfing was born in October 2009.
Over 200 people joined in synchronous dance on their towels to the music of Australian music icon Ben Lee in a perfectly choreographed routine that amazed onlookers.
It started with one, lone individual, who walked through the crowd of sunbathers and surfers and placed his boombox on the sand in the middle of the crowded beach and pressed play. What followed was a contagion of rhythm and dance as one by one other beachgoers joined in began surfing on their towels.
They kicked their feet, paddled with their hands and bobbed up and down checking for waves all while remaining on their towels, dry on the pristine sand of Bondi Beach.